About Us

Our Story

We’re Oud Mirage — a London perfume house built by two young founders from different corners of the city. Different buses, different postcodes — the same hunger to build something real.

Why “Mirage”? Because most people see success like a heat‑haze on the road — always there, never quite close. We set out to turn that mirage into something you can hold, wear, and be remembered by. Scent is memory. If we can change the way a day smells, we can change the way it feels.

We didn’t grow up around fancy labs or investors. We grew up around markets, mosques, barbershops, corner stores, and family kitchens — places where oud wasn’t a trend; it was part of life. Oud Mirage blends that heritage with London’s rhythm: bold, modern, and built to move.